I stumbled into marketing 27 years ago. I had a Bachelor’s in Communication specializing in Mass Media and Writing from La Salle University in Philadelphia, PA. I had interned at CBS-3 in Production, Fox-29 in News (and later 6-ABC for the 1995 Thanksgiving Day Parade.) I thought I wanted to work in television as a producer or writer, so I had set myself up for a great career. But when I graduated, I was a little lost, so I went back home to La Salle for my Master’s in Professional Communication focused on Advertising and Public Relations.
Like any 25-year old living at home, I wanted to get out! I moved to Atlantic City, NJ for my first real job in Advertising at Showboat Casino-Hotel. I busted my ass (oh yeah, I said ass) 15 hours a day for two years and learned everything there was to learn. My bosses were wonderfully supportive and allowed me to grow. I had a choice to make: follow my creative talents to write or make mad money and move up the ladder to be the boss. I chose the latter of the ladder. I went to a small ad agency where NJ.com was my main client who later hired me to work for them in Jersey City.
After 9/11 and the dot com bust, I returned to Atlantic City where I became the Advertising Manager for two casinos and a Sales & Marketing Manager for Hard Rock International. It was during this time, that I decided to fulfill a lifelong dream to teach college.
Atlantic Cape Community College and Gloucester County College had hired me to teach Writing in the Communication Department in 2009. I have since taught Business, Hospitality, Marketing, Advertising, Brand and CRM at Atlantic Cape, Temple University and Stockton University. Currently, I am an Advertising Instructor at Rowan University College of Communication and Creative Arts in Glassboro, NJ.
I love teaching; it makes me a better person…and marketer. Who knows Gen Y and Gen Z better than someone who spends 30+ weeks a year with them?
Check me out on LinkedIn.